Showcase the soul of your brand with results-driven content marketing
Overview
Building a trustworthy brand goes beyond selling quality products and services. It’s consistent and captivating content that turns one-time buyers into lifelong customers.
A powerful content strategy unites your brand story, thought leadership and SEO efforts to communicate a purposeful message that wins the hearts of your target audience.
Craft a cohesive content strategy that drives results with My IT Agency’s content marketing services.
Our Approach
RESEARCH & UNCOVER OPPORTUNITIES
- Become experts on your industry and target audience
- Identify opportunities for creative, engaging topics your audience cares about
- Analyze competitors to understand where your brand fits competitively in the market
DEVELOP YOUR STRATEGY
- Create style guidelines to strengthen and standardize your brand messaging strategy
- Plan the content you need to reach your audience at each stage of the buyer journey
- Create a content and SEO roadmap that aligns with your long-term business goals
EXECUTE & OPTIMIZE
- Produce compelling content like web content, blogs, ebooks, whitepapers, case studies and more
- Optimize content over time to deliver greater value, improve performance and convert more customers
ANALYZE & MEASURE RESULTS
- Apply results and learnings to inform your future content marketing strategy
- Prioritize immediate needs and the most impactful opportunities to build domain authority
Content marketing is like a gift that keeps on giving — it’s one of the most sustainable strategies you can invest in for long-term gain. A well-rounded content marketing strategy enables you to reach, educate and offer solutions for your ideal audience to show that you’re the best in your business.
Mohammad Aziz | Senior Content Marketing Manager
Strategic Fit
With a solid SEO strategy in place, you can build an online audience and increase awareness of your brand. This opens the door for more leads, conversions or revenue through other marketing channels.
One thing that stood out was the content they're able to create and put out there. It's really helped us become an authoritative figure in the space. They also have a very ROI-driven culture, which is what we like. They're one of our most important business partners at this point.
Billy Thompson
President and Founder of Thompson Tee
FAQs
We start by becoming experts on your business and target audience, understanding what they care about and what types of content interests them. Then, we dive into extensive keyword research to build a thorough topic cluster strategy and content calendar. We prioritize content that will engage and delight your audience, as well as drive traffic and increase search engine rankings.
We monitor vital organic metrics such as traffic, conversions, keyword rankings and SERP features (like featured snippets). We also look at behavior and engagement metrics like bounce rate and time on page to understand how users are interacting and engaging with your content.
Yes! My IT Agency has a strong network of expert content writers across numerous industries, including B2B and B2C. Our in-house team includes content strategists, writers, editors, and managers who develop the full-funnel content strategy and oversee quality of work.
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