Transforming a nonprofit brand that serves children with special needs.
Camp Starfish is the only nationwide camp to offer a 1-to-1 camper-to-counselor ratio for children with emotional, behavioral and learning challenges.
Project Info:
Project Name: Camp Starfish
Project Start Date: 2023-04-13
Project End Date: 2023-04-20
Project Duration: 7 Business Days
Project Brief
Camp Starfish wanted to revamp their decades-old website experience to make it more user-friendly on the frontend and easier to manage on the backend.
Service Provided
- Website Design
- Website Development
- Google Ads
- Branding
Faced Challenges
Shifting brand, tight timelines, user experience design, and achieving high performance were the challenges faced during Camp Starfish's transformation.
At first, Camp Starfish only sought a new website experience. But after multiple rounds of consultation, the decision was made to move forward with a complete brand overhaul. Our team pivoted quickly to present a series of new logo concepts and a subsequent stylescape. The result was a transformed brand that introduced new colors, streamlined typography, and modern graphics.
We immediately resumed the website design process and managed to stay in proximity to the original timeline. The final website delivered a much improved user experience and more intuitive organization of content. And with a 94 Google PageSpeed score, we were able to build a comprehensive site with incredible performance.
Results
This website help Camp Starfish to rise more donation and help boys.
Technologies Used
WordPress
PHP
MySQL
